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Expert opinions on the coffee economy from the developing world where coffee is produced to the high-end coffee shops where it is consumed.  The author brings nearly 8 years of experience on the front lines of international agriculture and first hand knowledge of coffee production, coffee farmers, and food retail marketing to his posts.

Prepare to Get Connected to Your Coffee Farmer

Barnett Sporkin-Morrison

I’ve had a few people ask, “Why are you trying to pre-sell your coffee before it is roasted?”  It’s a fair question and it deserves a fair answer.

The Immigrant Coffee Company is dedicated to changing the coffee economy.  We want to shake things up. We want to make folks take an honest look at the coffee supply chain and understand how everything links up. We want to emphasize the importance of the coffee farmer, whether it’s a farmer with less than an acre in production or a farmer who has 500 acres in production. We want to get people to think, “Know your coffee farmer” instead of only “Know your roaster.”

Our Estate Reserve Single-Origin Coffee from Finca Chamtacá is being marketed in close coordination with the grower, and the grower needs to know how many pounds of coffee they should direct towards our marketing channel. We’ve already made the step of guaranteeing the purchase of a certain amount of coffee for our marketing channel, but the grower is interested in dedicating more. In order to help the grower make their decision, we chose to launch a pre-sale. When the farmer works with the Immigrant Coffee Company they are a partner, not just some farmer who sells their coffee at their farm gate and is left to receive prices at or below commodity coffee prices.

Even though the Immigrant Coffee Company is dedicated to changing the coffee economy, we know there is a solid truth we can’t sneak around: We can’t change the coffee economy by ourselves—we need the help of consumers. If you’re interested in helping to change the coffee economy, start by pre-ordering our Estate Reserve Single-Origin Coffee from Finca Chamtacá and prepare to get connected to your coffee farmer!