After much careful planning, the Immigrant Coffee Company (ICC) is up and running and has begun marketing its inaugural coffee from Finca Chamtaca. The Finca Chamtaca coffee is exciting as it fits the mission of the ICC which includes being able to find ways to connect coffee drinkers with growers, as well as bring coffee drinkers back to black coffee.
Some have asked me why ICC is dedicated to bringing people back to black coffee. There are many answers; however, there are just a couple which are most important to our company. One reason being health: millions of coffee drinkers each day visit their local coffee house and get a coffee mixture (myself included on occasion) that at times is filled with sweeteners, oftentimes fat, and little, if any, protein. I personally have struggled with weight issues for as long as I can remember and I'm always searching for ways to decrease my calorie intake—being able to drink calorie free coffee while savoring flavor profiles that keep me wanting more is something my cup and I cherish.
When I first began regularly drinking coffee in college, it was done with a concerted effort as coffee didn't taste that good to me. In fact, I much preferred a good TGFOP tea from Nepal or Super Grade Organic Rooibos Tea from South Africa. And when I did consume coffee, there was always some half-and-half or flavored non-dairy creamer that went into my coffee as drinking it black was out of the question: it had harsh flavors and left my mouth feeling as if I had smoked a strong cigar for hours.
Since going to college and growing older, I've noted that whenever I return home my dad is still creaming up his coffee (though usually with a can of concentrated milk) and on occasion there's a little sugar added as well. He does this largely to cover the harshness of the coffee he is drinking. The coffee tamer goes into his cup no matter the type of coffee he has brewed. I’ve drunk the cheapest store brands to fancy artisan roasted coffees with my dad and 99 percent of the time there’s still a need to tame the harshness of the coffee so as not to feel like we have been out smoking cigars on a three day binge of sorts.
We select our coffee based on the sustainability of coffee production and coffee quality. Our coffee quality criteria is dominated by a simple question: Does the coffee taste good? We make this determination of coffee quality with the help of the ICC Coffee Peeps. The ICC Coffee Peeps are a diverse group of coffee drinkers that help to sample our coffee offerings and provide mainstream opinions. And to be honest, the first time any ICC Peep sampled Finca Chamtacá coffee, it was prepared with a $10 coffee maker with a second hand carafe. That preparation technique might sound crazy to anyone who is a trained coffee taster and can detect the 36 or so essential flavors present in coffee. However, we figured that if the coffee still tastes good preparing it in what some might call one of the worst possible ways, then we've met our mark: we have found a coffee that everyone can brew and enjoy within the context of their American Life. Try our inaugural roast today.
Brew. Drink. Enjoy. Live.
Fine coffee to be enjoyed in the context of American Life.